Human Services Agency Interview Essay

The Human Service field is vast with different approaches based on uniquely meeting individual’s needs. Some of these needs are met through interdisciplinary knowledge, placing concentration on preventive measures as well as correcting errors of life, and up-holding responsibilities of enhancing the meaning of life. Human Services profession is one, which supports enhanced methods of service by focusing on direct services, and by enhancing accessibility, responsibility, and organization among professionals and agencies in Human Service departments,(Martin, 2007). The organization I chose is Progressive HealthCare Providers that provide services for the developmentally disable who have physical and mental problems. Individuals with mental, physical disabilities as well as behavioral problems are candidates for Group Homes. These individuals are no longer secluded but are visible members of society. The use of single family houses was part of a design to incorporate disabled individuals into communities and minimize the embarrassment of being placed in a facility, which provides special care. I conducted an interview with Pleshetta Davis an administrator with Progressive HealthCare Providers. I decided to use a phone interview made by an online request. A letter was not used because mail delivery is often a problem this time of year. Pleshetta Davis was glad to be of service answering 10 questions that I had prepared for the interview, such as * Type of Human Service provided * How long has PHP been in Service * Mission of PHP * How does PHP receive funding * Affordability to clients * Populace served Influence on Communities * Common Clinical Issues * Training programs for Employees * New programs implemented Pleshetta Davis answers to the questions in the interview were very thought evoking. The mission statement were a set of goals that were to promote public and private partnership in health and human services, promote excellence and innovation in the delivering of healthcare services, remove the profit motivation from decision making, encourage innovated approaches to providing health and human services, (Davis, 2010). This organization has been in service since 1990 and services three states Louisiana, Florida, and Alabama. PHP offers more than 500 beds to individuals whom exhibit developmentally disabilities. This organization implements public-based housing and life-skill programs. PHP came into communities to provided support to disable individuals by providing opportunities to live and participate in his or her community, and reach ones full potential. Florida, Louisiana, and Alabama companies are Intermediate Care Facilities for people with Developmental Disabilities. The facilities are licensed under Title XIX to provide residential, educational, medical, social and behavioral services to individuals who have developmental disabilities. The goal is to help residents learn basic skills so they can live with little supervision, or none. Staff members ensure that clients receive any outside or community service care they need, such as physical therapy, education, medical care, or vocational training This organization is a small nonprofit human service provider that provides help to the disable whose disability is physical and mental. This took me back to the obligations and objectives of Human Service Professionals to understand the nature of human systems through individual, group, organization, community, society, and their major interactions. Human Service providers develop understandings of how group dynamics, organizational structure, the organization of communities, national policies and how human problems are by-products of social systems, (Martin, 2007). Clinical issues were at a minimum such as group homes not welcome in certain communities, finding government support programs such as jobs for clients, day habilitation programs that would take the clients, and eeping staff. This organization met my career goals. Human Service professionals are efficient and work with different ethnic groups who have broad ranges of issues. Caregivers must use a range of interventions to work with different ethnic groups with different cultures, and lifestyles. In this setting caregivers work to improve personal social function of clients enlisted in this program by providing or referring clients for education, training, employment, and personal growth in home settings. Clients are trained for independent living and are placed in society to become productive citizens. This interview although conducted over the phone was very professional, and Pleshetta Davis set aside valuable time in her busy schedule to accommodate me. She stated that the organization sometimes send exceptional workers in their system to college or match college funds, (Davis, 2010). She received her degree in Human Service Management through Louisiana Tech University. She seemed very sincere asking me to give their company consideration when I have finished my degree.

Defining the Visual Arts Essay

Visual art defined Visual arts can be defined in many ways. The textbook answer was unobtainable for this class. Visual literacy seems to be the focus of the textbook. Online research has yielded slightly better insight: â€Å"The visual arts are art forms that create works that are primarily visual in nature, such as ceramics, drawing, painting, sculpture, printmaking, design, crafts, photography, video,filmmaking and architecture. These definitions should not be taken too strictly as many artistic disciplines (performing arts, conceptual art, textile arts) involve aspects of the visual arts as well as arts of other types. Also included within the visual arts are the applied arts such as industrial design, graphic design, fashion design, interior design and decorative art.† [1] Basically, visual art would be any type of art that can be appreciated visually. Differentiation from other creative expression The visual arts set themselves apart from other art forms due to their very name and meaning. Literally, it refers to art work which can be appreciated visually, not audibly, or theoretically, but tangibly visible. Visual arts are very expansive and do not only include unique or fine art, but also practical things such as standard building design and practical objects like Aboriginal tools or other artifacts. In some people’s eyes, something as plain as a school bus could be considered visual art. Visual arts media types The Visual arts have many different media types with which visual artists can â€Å"paint.† Some of the types are: Dry Media & Liquid Media – Encaustic painting is one example of a type of liquid media, Drawing media, Mixed media, Printed Media, and many more. Virtually any way one can create visual art is derived from a type of Visual arts media. Meaning of visual arts values Just as society and individual people have their values, so does the artist. The values behind visual arts can be compared to understanding the meaning behind the lyrics of a song. If one does not understand the artists views and/or values, they will not understand the true value of a particular work of art. This is not true in every piece of art, however. In some cases, an artist intends for his viewers to ascertain the values of the artwork on their own. Factors of interpretation In factoring interpretation, there are different ways to interpret anything, whether it’s music, dance, or static visual art displays. If an artist wants their artwork to be interpreted in a certain way, they would have to take into account the overall public opinion on a topic. The values of a piece of artwork play a major role in how a piece is interpreted. As mentioned in the text, Westerners look at the picture of the Arabic woman with a gun, and can only think of one thing, when in reality, the photographer had other intentions for the interpretation of that photo-art. References 1. Brown, George http://www.georgebrown.ca/centers/ad/index.aspx Center for Arts and Design in Toronto, Canada†. Georgebrown.ca. 2011-02-15. Retrieved 2011-10-30. 2. Sayre, Henry M., A World of Art, Sixth Edition, Copyright 2010 by Pearson Education

Amity Centre for eLearning Essay

Mr. Sreenivas (55) working as manager in Alfa Chemicals, a large scale industrial establishment engaged in the production of Phosphate and Sulphur. He has 30 years of experience in Alfa Chemicals. He has an excellent track record as Manager Human Resources within the organization. Many times he got ‘best  employer award’ to performance excellence. His area of expertise in recruitment and selection process, and performance appraisal has been widely acknowledged. The Information Technology division of Alfa Chemicals industry once faced acute shortage of manpower. Mr. Raj, Manager IT division put forward an immediate requirement of 10 employees in the IT division, to HR department, starting from junior level to senior level. As and when Mr. Sreenivas got the letter from Mr. Raj, in his department, he started processing of it. To get it done, he approached many sources. He had gone through the data bank of company and considered 100 resumes for recruitment from it. He also informed the employees and employers of the organization, in their respective departmental notice board, showing the immediate requirement of 10 employees to facilitate the internal recruitment procedures. From the employees and employers of Alfa Chemicals he got around 150 applications with resumes. In addition to that in order to give an opportunity to candidates’ external to the organization he floated an advertisement in several daily news papers viz., Times of India, Sakal, and Indian Express. From external sources he got around 350 applications. Almost 600 candidates, including internal and external applicants, applied for 10 vacant posts. To ensure the reliability and dependability of the process, Sreenivas made his personal scrutiny at all levels, in the recruitment and selection process. Since the entire department function as a team in HR, all the members trust each other and extended their valuable contribution in the recruitment and selection. The department conducted a preliminary interview in order to made first  screening process and filter the number of applicants. After the first screening process the HR department reduced the number of applicant list from 600 to 500 applicants. He conducted a written test and group discussion and there by further reduces the number of applicants to 300. These 300 candidates then exposed to one hour psychometric test and out of which 50 candidates selected for the final interview. From the final interview, 10 candidates finally selected. The entire process of recruitment and selection took almost 3 months. The selected candidates list then forwarded to the top management for the final approval. HR department informed the candidates that the appointment letters will be sent to those who are selected for the post. Sreenivas approached several time to the top management about to get final approval of list of candidates for the IT department. Sreenivas informed the IT department also that the delay in the final list announcement as the top  management take some more time. He waited almost 4 weeks. But, no reply at all. Mr. Raj, the IT manager every day enquired about the latest information about the final list of the candidates and tentative date of induction. Sreenivas faced the difficulty to make any comment on the subject as there was no information from the top management. HR department had to answer many phone calls from out side and inside the organization, as recruitment involved candidates from inside and outside. The employers and employees of the industry, whose relatives got into the final selection process, became regular visitors of the HR department, asking for the finalist. Sreenivas called a meeting of HR team members and once again made a close verification of the entire process. But he couldn’t find any fault in any of the recruitment and selection process. As the time went on he became more suspicious about the delay in the announcement of the result. When the problem becomes so crucial Sreenivas got direction from the top management to meet Mr. Kartik, General Manager, one of the top officials in the organization. Mr.Kartik asked the entire process of recruitment and selection that made on IT professionals. Sreenivas furnished the entire details of the process in a precise report. Mr. Kartik read the entire  report and soon after made a direct comment that the recruitment and selection process that for IT professionals need to be cancelled as he observed some discrepancies in the process made by his department. He further directed Sreenivas that the vacancies have to be filled through contract basis and no permanent vacancies to be made in these positions, for one year. Further he informed Sreenivas that another recruitment process to be done from external candidates applied and no internal application to be entertained. Sreenivas couldn’t agree with the Mr. Kiran comment on his department’s inefficiency in the recruitment and selection process. For a while he thought about quitting the organization, as he faced a baseless allegation from the top management. Till date there is no black mark in his functional dissemination. On many occasion he helped the industry to find out best possible solutions in order to tackle the many manpower crisis. Sreenivas became so depressed and felt quiet unhappy about the decision taken by the management. Mr. Sreenivas called an urgent meeting of his subordinates and communicated the management decision and directives. He shared with the team members that the management had greater dissatisfaction on the recruitment and selection process done by the department. He enquired that any one made any mistake in the  process. All members denied the probability of any mistake. As there were clear norms and regulations related to each step and there was no dual command, they found no possibility of creeping errors in the selection process. In the meeting he informed his subordinates that the management freezes the appointment process for IT professionals and asked for external recruitment on contract basis. It was shocking news to members. They asked several questions to get a proper clarification from Sreenivas. As Mr. Sreenivas himself unaware of the reasons behind management decision, he informed his subordinate his inability to give a proper reply in this regard. Sreenivas also informed this matter to Mr. Raj. During the evening hours, in the same day, Sreenivas got a call from Mr. George, one of his senior-level Managers, with whom he had friendly and informal relationship. Mr. George asked Srinivas to come to his cabin. As per the call Mr.  Sreenivas met George in his cabin. George enquired about his family and many unofficial matters in the informal interaction. Half an hour later, Mr. George enquired about the recruitment and selection process of IT professionals. He shared with George all those things happened with top management. Leaving aside the informal interaction, George initiated formal discussion with Sreenivas. He told Sreenivas that the selected list of IT professionals consisted two names, Mr. Avdesh and Mr. Praveen, they are the relatives of two trade union leaders of the organization. The management felt that being the relatives of two trade union leaders, in the long run, they could be a threat to organization. It may create an image that the trade unions still have a control over the decision making process in organization. Further, the hold of trade union may expand if this selection process materializes. Mr. Geroge informed Sreenivas that management didn’t have any doubt about the dependability and exactness of the recruitment processes that HR departmentr did. George further informed Sreenivas that as per the intimation from top management he called Mr. Sreenivas and briefed about the undercurrents of this episode. The entire news was shocking to Mr. Sreenivas. He didn’t know that the management decision had this much of undercurrents. After hearing entire story Sreenivas become so silent and returned to his cabin. While sitting inside his cabin, he made a silent comment that, â€Å"what a useless effort. Questions 1. What are the undercurrents of selection process in Alfa Chemicals? 2. How management decision justifies management effort in the maintenance of harmonious industrial relation? 3. Do you believe that as HR Manager, Mr. Sreenivas failed to gather direct and indirect information about the candidates? 4. How ‘cancellation of appointment’ decision that affect the moral of organizational members? 5. How you interpret the dilemma of HR managers have to face in such kind of situations. 6. What would be your decision if you have to face such situation? 7. Do you believe that trade unions have ‘quota’ in appointments? 8. How the decision affect the reduction of wastages and improvement of resources. 9. Is the decision reflecting management fear towards trade union or inability to develop a congenial industrial relationship within the organization? 10. How you interpret the silence of Mr. Sreenivas?

Implementing and evaluating my e-Learning design model in my workplace Assignment

Implementing and evaluating my e-Learning design model in my workplace - Assignment Example As a producer of information, every professional is expected to be able to share the information and ideas they have produced in their course of work. As consumers, they expect to have an easy way to access the information that has been produced by others in the same profession. This applies to all types of professions. Teachers are no except from this need of information production and sharing. In fact, this need to produce share and information and collaborate is highly necessary for teachers, regardless of the subject they are teaching (Cowen, 2014). As part of the Arabic teachers’ community, I have identified a need to have collaboration and sharing system for Arabic teachers. As a result of this, I have in the past come up with the design which when implemented will help in teaching Arabic teachers to share their ideas and to build each other. The following is an implementation and evaluation of the design I have designed in the past. The system is designed to aid learning and sharing of ideas. The system is geared towards helping teachers who are engaged in teaching Arabic to high school students. The system must be able to meet some pedagogical principles in order to aid in helping the teachers to not only share the knowledge but also to be able learn from the system. It must be able to motivate the teachers in using the system to enhance the system. The system is not going to be useful unless and until the system is used by the teachers. For this to to be a reality, the system should be easy to use, and must prove its self useful to the users in order for them to find it useful. This means that the system must be intuitive which means that the users must be find it easy to learn how the various components work and how they can navigate the system (Klopotek, 2002). It must also be able to act as a knowledge management system which means that it will be able to

Pelagic food-web in the Southern Ocean Essay Example | Topics and Well Written Essays - 750 words

Pelagic food-web in the Southern Ocean - Essay Example Autotrophs are grazed by herbivores that in turn are consumed by carnivores. A number of trophic levels form the food web with primary producers at first level, the second level comprising herbivores, third level comprising carnivores and the next level comprising carnivores that eat carnivores. Pelagic food web exchanges take place in the water column. The primary producers of the food web are phytoplanktons which are consumed / grazed by the herbivores zooplanktons which are in turn consumed by filter feeding planktivores or piscivores – carnivores or eating fish that eat other types of animals. In pelagic food web omnivory is common with organisms obtaining food from one or two trophic levels. For example, salmon eats the planktivores juvenile fish but also eats zooplanktons that are euphausiids (Marine Biology). The pelagic food chain is comprised of a diversity of organisms including bacteria, heterotrophic and autotrophic nano and microplanktonic organism. The presence of microbial forms in Antarctic waters is underestimated due to the dogma that the region features a short and simple food web that are not accounted due to technical limitations. However, a research on the food web indicates an abundant distribution of heterotrophic ciliates and flagellates in polar waters with the presence of microbial assemblage that inhabit the water column and sea ice. Estimates of grazing point out that they are the important consumers of the Antarctic food web. Though seasonality is not accounted, heterotrophic nano and microplankton are formed after an autotrophic bloom and reach a maximum biomass during summer (Ross, R.M., Hofmann, E.E. & Quetin, L.B. 1996 p.155). The ecosystem in southern ocean is highly influenced by factors like climate, ocean currents and ice. The amount of ice cover results in a competition between species of the primary producers which in turns affects the competition among zooplankton species that

Prin of Organizational Behav Assignment Example | Topics and Well Written Essays - 500 words

Prin of Organizational Behav - Assignment Example It is not in the best interest of any company to have a high employee turnover rate. It takes money and time to properly train an employee. Also new employees must master the learning curve of their job to become effective workers. Another con associated with high employee turnover is loss of tacit knowledge (Goessl). Employee turnover can hurt a company especially when the firm loses employees that are hard to replace due to a shortage of talent available in the job market. There are different personality types or managerial styles. Three of those styles are charismatic, transactional, and transformational leaders. A charismatic manager is a person that uses their personal abilities to have a profound effect on their workers. This type of personality is effective at the executive management level. The personality type that I think is most effective for your typical manager is transactional leader. A transactional manager is a person that performs the necessary exchanges with their employees to ensure they get the job done. A bad decision maker is a person that does not use the scientific method in order to analyze potential solutions to find the best alternative to solve a problem. Another characteristic of poor decision makers is that they do not listen to the input from their co-workers. Good decision makers follow the six step rational model to make decisions. The six step rational decision model is illustrated below: 5. What variable pay programs does your organization use? If your company does not use variable pay programs, do you think they should? Why or Why Not? Do you think the addition of these programs would be motivational for the employees in your organization? The organization I work for does not use variable pay programs. I believe that the company should implement the use of variable pay program. The reason I believe variable pay would be beneficial to both the

Can adult models for CBT be used with children & adolescents with PTSD Essay

Can adult models for CBT be used with children & adolescents with PTSD a critical evaluation - Essay Example A child’s response to a given trauma may vary according to the age, nature, duration and type of stressor, gender or any other previous history of exposure. Children have the capacity to link the traumatic event with any other event with similar features. This capacity leads to the psychological, emotional and behavioral symptoms that develop after a traumatic event (Perry and Pollard, 1998). Post Traumatic Stress Disorder (PTSD) is a clinical syndrome that is usually developed after experiencing an extreme traumatic stress (DSM IV). Following is the criteria for the diagnosis of PTSD in children. A child is said to have Acute Stress Disorder (DSM IV) when the above criteria is met during the month after the traumatic experience. Further characterization of PTSD shows a child in acute stage when the symptoms develop in less than three months, Chronic in more than three months and Delayed Onset when initial symptoms develop six months or more after the traumatic event (Perry, 1999). The diagnosis of PTSD in very young children is difficult due to the inability of the children to report the traumatic event and symptoms (Scheeringa et al. 1995). Lifetime incidence of PTSD ranges from 3-14 % (Diagnostic and Statistical Manual of Mental Disorders, 1994). Various studies have been carried out to examine the prevalence of PTSD in adolescents. The studies showed that 3% of females and 1% of males met the DSM IV criteria of PTSD (Cuffe et al. 1998). Greater female adolescent population met the criteria for PTSD than males. Higher prevalence rates for PTSD were reported among children who have been exposed to traumatic events and was even were higher in high-risk groups. 35% of the adolescents diagnosed with cancer met the criteria for lifetime PTSD (Pfefferbaum, 1997). 15% of young cancer patients had moderate to severe PTSS (Stuber et al. 1997); 93% of children exposed to domestic violence had PTSS (Kilpatrick, Williams, 1998); 80% of Kuwaiti youth exposed to the

Public Relation & Media Campaign - Final Exam Assignment

Public Relation & Media Campaign - Final Exam - Assignment Example en a greater demand of the firefighters in the society today, such as the medical emergencies, dangerous material accidents, wildfires and terrorist attacks. Therefore with the increase in the role of firefighters it is important that they act in making their life safer and dealing with their task as expected to save lives. The heritage program has designed the ‘Bucket Brigade’ to the firefighter’s employees so as to improve the efficiency of the fire departments in the community. The program further chooses particular communities around the nation to create a significant grant program for the department of fire and other organization in the community. The fireman’s Fund through the Heritage program avails various equipment to firefighters such as protective attires and fire shelters that can be used in case the fire is so wild. They also provide breathing apparatus that are self- contained in case of smoke- filled structures. They also offer a thermal imaging camera that the firefighters can use to see the smoke. The program is very relevant to the fire fighter’s employees because some of the equipment’s that the program provides are so expensive yet very essential even to the individual’s life. When the employee enters the heritage program, the effectiv eness of dealing with any emergency case will be enhanced since almost all the fighters will be having the required apparatus to deal with the emergency The communication plan will be important to the influencer’s because it will lay down the ultimate goal of Frito-Lay which is to maintain the customer’s loyalty and improve the reputation of the business. Moreover in giving the statement of purpose it will ensure that the customers of Frito- Lay understand that the products of the business are not junk- food as perceived. It will be important in changing the behavior of the customers. Another element of the communications strategy is the analysis of the current situation of Frito- Lay. Such

List and describe the seven steps of selling. Give an example of each Essay

List and describe the seven steps of selling. Give an example of each step. CH12 - Essay Example In the case of a school principal, ask the number of uniforms needed, sizes and colors. Overcoming objections involves eliminating all customers’ doubts by answering all questions they have concerning the product. A customer, for example, hiring one of your taxi cars can ask how long the car has been operating, its fuel consumption, any mechanical problems, and whether it is licensed (Silver & Howard, 2006). In this step, the customer makes a commitment and ends up buying the product. Give out your product as you receive the cash (Silver & Howard, 2006). A polite way of doing so would be, for example, asking, â€Å"Will you family be comfortable with the Toyota corolla?† In this step, the seller makes compliments and presents ideas that can lead to additional product sales. Normally, the suggested sales have a relationship with the original purchase (Silver & Howard, 2006). You can, for example, recommend the customer who hires your taxi to fuel it in a nearby filling station where you have shares. For success in business, entrepreneurs should stay in touch with customers even after making the sales. Follow-ups include making phone calls, sending emails, and wishing them happy birthdays. Such actions help retain customers (Silver & Howard,

Shark evolution Essay Example for Free

Shark evolution Essay Sharks, commonly referred to as fish are in fact quite different from the regular bony fish. Sharks have a cartilaginous skeleton, which is does not fossilize well, but despite this sharks have left a considerable fossil record. Shark evolution is in fact one of the most successful cases of phylogenic development. The evidence of sharks dates back to over 400 million years ago, almost 200 million years before the first dinosaurs, and before the evolution of any land vertebrates, in the Ordovician period, at the start of the Palezoic era. The only fossils of the oldest sharks are the scales and teeth, the teeth being quite durable and easily mineralized. The teeth in particular reveal that the oldest sharks were quite different from their modern descendants. And even through vertebrates like dinosaurs were eliminated centuries ago, sharks continue to exist today, with almost 1100 species. Among the most primitive sharks was the Cretaceous, discovered in Texas. The Cretaceous is believed to be about 65 million years old. The earliest life on earth dates back to almost 4 billion years ago, to a group called the prokaryotes, which includes the first bacteria. The prokaryotes did not even have a defined nucleus. The oldest eukaryotes, which were more advanced, and had specialized organelles evolved about 2 billion years ago. These included the famous amoeba. But the first multicelluar life form dates back to about 600 million years ago, to the â€Å"Edicarian assemblage† in Australia. Jawless fishes are believed to be the first vertebrates to have evolved, and date back to about 500 million years ago. Sharks then appeared about 450 million years ago. But even though paleontologists have considerable evidence, shark evolution posed many problems because of the fossils. With time, most of the evidence was eliminated. The scales are mostly very small in size, and have many impressions of soft tissues. But despite these drawbacks, studies reveal a rich history. The oldest shark scales go back to about 455 million years ago. But since they are quite different from those in modern sharks, most paleontologists agree that they are not from sharks. The first acknowledged fossil dates back to 420 million years ago in Siberia. These have been classified under the genus of Elegestolepis. Others, discovered from Mongolia have been classified in the genera Mongolepis and Polymerolepis. But apart for these almost classifications, little is actually known about these primitive sharks. But with the beginning of the Devonian period, shark record becomes quite varied. The first teeth of about 400 million years ago were discovered from Europe. These teeth belong to the ancient Leonodus. Leonodus had characteristic double cusped teeth. The oldest shark cranium was discovered in Australia, and dates back to about 380 million years ago, and is believed to be from a shark specie xenacanth. Earlier in fact the Leonodus and xenacanth were thought to be related because of their similar crown shaped teeth. The first partially fossilized shark shark was discovered by a geologist Gavin Young in Antarctica. But this fossil displayed an odd mix of features. Possibility exists that this too may be a xenacanth, but Young named it Antarctilamna. The Antarctilamna was 16-inches long, and was a diplodont, resembling the xenacanth. Antarctilamna’s fin though was directed dorsally. The xenacanth in contrast was exclusively a freshwater shark, and had a long fin directed rearward, just behind the cranium. But with the passage of time, sharks have endured tremendous changes of environment, and yet, have managed to survive. But like all other creatures, the species had to either adapt to the change, or end. Each time a large scale shift occurred; a number of species found the new environment incompatible and became extinct. Sharks though displayed immense diversity, and helping then expand into new habitats. â€Å"Such explosive increases in variety are termed ‘adaptive radiations[1]. ’† Over such a huge span of geologic time, sharks have has two adaptive radiations, and have survived up to five mass extinctions. Many also agree that since most shark fossils have been found either from Australia, or Antarctica, sharks may have originated in the southern hemisphere. The first radiation was in the Carboniferous period, roughly 30 million years ago. This was characterized by the flourishing of the stethacanthids. The second major radiation occurred in the Jurassic Period, about 170 million years ago. During this time both land and air was dominated by reptiles. This was the time when the hybodonts developed. Many believe that the hybodonts were the ancestors of all modern sharks, but evidence is scanty. While the hybodonts shows many obvious similarities to the modern shark, it has characteristic features not found in sharks today. One of these includes the horns behind the eyes. But now, the earliest known modern shark is believed to be the Mcmurdodus from the mid-Devonian time. The basis for this is the Mcmurdodus tooth. The tooth shows is of the same type found in modern sharks, but not in the ancient ones. But â€Å"there is a 190-million-year gap in the fossil record between the last Mcmurdodus and the first unquestionable cowshark [1]. † Even though research continues to unveil the evolution of this epic animal, a complete evolutionary record is difficult to draw. The earliest known sharks in fact were quite different from the modern counterparts. But in some respects they were very close to the modern sharks of today, having the same cartilaginous skeletons, replaceable teeth and multiple gill slits. And with time sharks have endured great geologic change, adapting to different environments, evolving to change, and have thus survived as one the most durable animals on the planet. References 1. Martin, R. Aidan. ReefQuest Centre for Shark Research. Biology of Sharks and Rays. Retrieved from (http://www. elasmo-research. org/education/evolution/evol_s_predator. htm)

The Marketing Of Haier In Europe

The Marketing Of Haier In Europe Abstract In todays business world filled with kinds of opportunities, competitions and challenges, marketing is playing a more and more important role. Correspondingly, marketing strategy and marketing mix are also more and more crucial for a company to enter a certain market and to sell products, no matter it is a domestic or transnational one; meantime, they are also beneficial to take market share if used effectively. The Haier Group, with Haier Europe is a classic example that makes full use of the marketing strategy and marketing mix to achieve its marketing goals. The focus of this dissertation lay in the exploration of the marketing strategy and marketing mix of Haier Europe, of solutions to its current difficulties in launching their product portfolios there and of the implementation of its tactics in Europe. Section One Introduction As a professional tool used to analyze the market, understand customers, and present a product or a service to the potential benefits of customers thus persuading them to accept and buy it (Steinberg, 2005, p1), marketing is by no means common. In the right hands, it can be unlimited-powerful. This dissertation purposed to explore the marketing strategy and marketing mix of Haier Europe. On the base of datas collected, Haier is still struggling with many difficulties in launching their product portfolios there. In addition, it has entered the crucial strategic periodGlobal Branding. How to cope with current problems and to establish its tactics in Europe? The dissertation also aims to seek appropriate solutions to this pending issue. In terms, Haier, as a famous Chinese company incorporating in 1984 and a domestic who dare to go abroad, Haier performs remarkably in the respect of marketing. Since the 1990s, it has differentiated into related white, black and beige goods (Bell, 2008, p157). As Chinas ambassador to appliance stores worldwide, now Haier is the worlds 2nd largest white goods manufacturer making appliances under more than 90 product categories. Today, Haier is exporting its goods and selling them in more than 160 countries and regions such as North America, Europe and the Middle East etc.. After its first entering through Germany, now Haier is well-known in Europe, including United Kingdom, Ireland, Germany, Netherlands, Belgium, France, Luxembourg, Greece, Spain, Portugal, Switzerland, Austria, Italy, Denmark, Norway, Finland and Sweden, where it obtained revenues of US ¼Ã¢â‚¬Å¾136m. In Europe, Haier target at the high-end market, and carried out its trilogyseeding, rooting and harvesting to create the localization of Haier brand (CRI online, 2004). The products Haier sells in Europe are refrigerators, freezers, top-load washing machines, home air conditioners, water heaters, microwave ovens, dishwashers, television sets, computers and cell phones (Haier Official Website, 2010). Even more important, having advanced through the Brand Building, Diversification and Internationalization stages, Haier has embarked on its fourth stageGlobal Branding. It makes meaningful sense to study its marketing strategy. This paper encompasses three sections with section II consisting of three sub-sections. In this paper, after some theories about marketing explained firstly, the current situation of European retail electrical equipment market will be identified, followed by a analysis about both the internal and external environmental factors facing Haier; then it will demonstrate the marketing strategy and marketing mix of Haier Europe; finally, from the perspective of a real-world business, some rational recommendations for Haier Europe will also be made. Section Two Literature Review Baker et al(1998) concluded that marketing is both a concept and a practice having important implications for the adoption and implementation of market thinking, and also an approach to exchange relations which drives and informs the strategies of every organization. Here some marketing theories, including the PEST, the Porters Five, the SWOT, the ANSOFF and Marketing Mix should provide a sound conceptual basis. There would be a lot of unexpected risks and challenges if it is carried out without a full understanding of the market. So firstly, comprehensive insights into the present condition, even the medium-to-long developing trends of an industry, say three to ten years ahead, is needed. To review and exploit the broader environment, it can draw support form a PEST analysis and the Five-Force Model. PEST typically refer to by its acronym, for the types of elements it involves: political, economic, sociocultural and technological, all of which are likely to have large or small effects on the organizations ability to achieve competitive advantages at some stage over the next few years (Sargeant and Jay, 2004, p175). This framework can be useful to forecast the changes that may have environmental influences on a firm. Some examples of changes the four subenvironments will lead to are given in Figure 2.1. However, the PEST analysis should be combined with the Five-Force Model, which analyses t he structure of an industry or market segment, from the viewpoint of its attractiveness to a player already in the industry (Faulkner and Bowman, 1995, p37). Porter(1980) depicted the five competitive forces operating in an industry and together affecting the extent of competition or the potential profitability of that industry as follows: à ¢- Competitive rivalry amongst existing firmsrepresents the competitive behaviors, which can be done using price cuts, product design, promotional campaigns or other weapons between established companies making similar products or selling them in the same market (Hill and Jones, 2009, p46). à ¢- The barriers to new entrantswhen bringing additional capacity, new firms must compete with those existing ones to hold a foothold or to gain a market share, especially when demand for the industrys products does not rise to match the increased capacity that entry has caused. à ¢- The bargaining power of buyersthey may enhance their bargaining power no matter powerful or weak (Peng, 2008, p42). à ¢- The bargaining power of suppliersto raise prices or reduce the quality of their inputs (Peng, 2008, p41). à ¢- The threat from substitute products or servicesplaying the same or the similar function as an industrys products by different means, and the threat it conceal may be downstream or indirect (Porter, 2008, 17). Political GATT Monopolies legislation Environmental protection laws Taxation policy (Foreign) trade regulations Employment law Government stability European integrationà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. Economic Business (or trade) cycle GNP trends Interest rates Money supply Inflation Unemployment Disposable income Energy availability and costà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Socio-cultural Population demographics Income distribution Social mobility Lifestyle changes Attitudes to work and leisure Consumerism Levels of educationà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Technological Government spending on research Government and industry focus of technological effort New discoveries Speed of technology transfer Rates of obsolescerceà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Figure 2.1 The PEST factors Source: Faulkner, D. and Bowman, C. (1995). Competitive Strategy. Pp.61 Another model here must be noted is the SWOT analysis, however, it has many overlapping points with the Porters Five. SWOT is a planning exercise in which managers recognize a organizations strengths(S), weaknesses(W), opportunities(O) and threats(T) to select the corporate-, business-, functional-level strategies to best position the organization (Jones and George, 2004, p151). Strengths are skills and capabilities that enable, while weaknesses hinder an organization to conceive of or implement its strengths, yet both of which it has some control over; opportunities are areas that may generate higher performance, while threats increase difficulties, and both of them are beyond the organizations control (Griffin, 2007, p67-68). Then Ansoff Matrix, a version in which strategies are often shown, is used to formulate basic product and market growth strategies,. Ansoff defines two key factors for marketingwhat is being sold and what it is sold to (Stone, 2001, p50-51). What can be inferred is that a businesss attempts to grow rely on whether it is marketing new or existing products in new or existing market (Fasnacht, 2009, p19). It gives a company four alternative actions when launching marketing (reference to Figure 2.2):. Same product, new market Market Extension Same product, same market Marketing Penetration New product, new market Diversification New product, same market Product Development Ma Figure 2.2 The Ansoff Matrix: risks increase with movement away from cuccent activities. Source: Faulkner, D. and Bowman, C. (1995). Competitive Strategy. Pp.80 à ¢- Marketing Penetration is referred to selling a existing product or increasing its existing share in the existing market to facilitate further growth; à ¢- Market Extension is a strategy to seek to extend an existing product into a new market; à ¢- Product Development aims to offer new products or modifying existing products into the existing market; à ¢- Diversification means to enter an existing market with related or unrelated products that are totally unconnected with the market, that is to say, to enter a new market (Stone, 2001, p50-51). Last, Marketing Mix to be worked out. It indicated all the parts which will be emphasized in an organizations promotional message, traditionally this has been defined in commercial marketing by the 4Ps Model (Products, Price, Promotion and Place) (Bush and Bell, 2002, p249). The Product is comprised of decisions about the products design, brand name, package and the like. The Price is concerned with both base price and various discount (Pride et al, 2009, p348). The Promotion focus on plans and programmes that drive demands, interests and actions and communicate to customers or potential ones. The Place should portray the productss intended movement to the end customers and avoid any latent conflicts or confusions (Haines, 2008, p403-404). A firm can vary its marketing mix by changing one or more of elements, for example, it may use one marketing mix to reach a particular target market and different mix to reach another, anyway, the most principle is to keep a balance across and betw een all marketing mix elements. Section Three Analysis and Discussion 3.1 Haier and European Retail Electrical Equipment Market Unlike in the US, where Haier America is in charge of all functions and sells full products portfolio under one roof. In Europe, Haier had established a bunch of different sales offices: Haier Europe Trading, based in Italy, sell Haier white goods into Europe; Haier Electronic Europe is responsible for Haier audio-video and mobile phones; Haier A/C Europe trade Haier air conditioners through separate subsidiaries located in Spain, Italy and UK (Bell, 2008, p183). Undoubtedly, this makes Haier Europes operations relatively dispersed, which scattered consumerss holistic and unified impression on it. At the same time, owing to European markets global marketing segmentation, the presence of more than 100 competitors making the appliance industry in the market is highly fragmented and highly competitive (Keegan, 2001, p191). Haier has to face the threats not only from those famous such as U.S. brands General Electric, Whirlpool and Asian Sony and Samsung etc., but also from the domestic m anufacturers like Changhong and Hisense, particularly the U.S. brands. European remains the largest buyer of American-made electrical machinery and parts (Black Enterprise, 1989, 172). However, there rarely exist comparison behaviors among the European electrical equipment consumers; in the case of some German middle-class families, they just enjoy the televisions, model and style of which are both common. So their custom that do not chase fashion form the unique features of European home appliances market (Sina, 2005). 3.1.1 External Environment Factors of Haier in Europe PEST analysis can help to develop a view of the external opportunities and threats(OT) facing Haier Europe (Henry, 2008, p61). Firstly, the political influence. No matter how multinational corporations is transnational, it can not really step over the country-of-origin issue. As far as Europeans are concerned, Haier Europe is still a Chinese company. With a series of overseas mergers and acquisitions, Haier is going toward to the internationalization, but it suffers interference from the host countries, who use government power to intervene in the foreign businesss mergers and acquisitions to domestic enterprises, or setting a variety of political obstacles to ensure the foreign players do not obtain a dominant position or abuse their market share thus protecting domestic enterprises, political and economic security (Arup, 2002, p75). For instance, both the bank and government would intervene to protect German firms from foreign takeovers (Safarian, 1993, p326). Haiers increasingly e xpanded M A make European countries shocked even panic, and they throw great difficulties in the achievement of Haiers internationalization. Secondly, as the most direct as well as the strongest category, economic affect the costs of the operation and the purchases of potential customers (Waters, 2006, p208). With uncertainty about employment prospect, many customers postponed purchasing decisions, or cut out some types of spending. Even though Kahn, the president of the IMF once said, European economy began to pick up at the end of 2009 and its economic recession will not last too long; in 2009 the global economy is expected to grow at an average rate of 3% , and the European economy at 0.2% (European Economic Rebound and Industry Raise Input, 2009). The economic slump may continue for some time, which is also a not small test to Haier. However, ongoing gratifying economic globalization and liberalization created more marketing opportunities, encouraging Haier to reap the benefits of emerging markets to achieve globalization and internationalization (Kumar, 2006, p38-39), and Haier Europe has started to increase investme nt. Meantime, the socio-cultural influence. Today every customer is driven by both the trends in society and the need to comply with the norms of various social groups to which they belong. With the advocacy of low-carbon economy in recent years, energy-saving and environmental-friendly have become important criterion to select home appliances. There have been more and more people, who are not necessarily deep green willing to allow this to influence their decision-making when buying an appliance, especially Europeans who has perceived the environmental protection as a public issue long ago and made environmental protections roots in varied areas (Wenk, 2005, p9-10), they look more favorably on green home appliances. This also urged Haier Europe to be green to meet their green demand, which become a selling point in the European market. Last but not the least, the impact of technology to home appliance industry is tremendous. Adopting new technologies or automaton for improving productivity and cost effectiveness is regarded as opportunities (Kumar, 2006, p38-39). For Haier, to defeat those competitors, a crucial is to keep up with the pace of science and grasp the most updated technology to create the most advanced products. 3.1.2 Internal Environment Factors of Haier in Europe Haiers internal strengths and weaknesses(SW) can be clarified by following the Five Force Model (Henry, 2008, p61). Haier has hard-won scale strengths (Harvard Business Review on Emerging Markets, 2008, p77), which is by no means just confined to sight and sound (Jinsheng Yi and Xian Ye, 2003, 8). They are mainly reflected in the following aspects: à ¢- Brand Strength After several decades of efforts, the reputation of Haier brand has increased significantly. In 2009, the value of Haier brand was as high as 81.2 billion (Lead, 2009). For most European consumers, Haier is their most trusted brands, which is the strongest strength of Haier. Meanwhile, its brand tend to reduce rivalry since they emphasize differentiation, and establish at least psychological switching costs for the consumers if they are to move to a different brand (Faulkner and Bowman, 1995, p42). à ¢- Products Strength Haier accounted its corporate strength in customer-tailored product and innovation speed, which will enhance its performance in future (Bell, 2008, p157). Among its various products, Haiers refrigerators and washing machines are world-class. In Europe, where quality and feature are top priorities among consumers, Haier is committed to manufacturing specific products and its tag line is Haier and Higher (McNally, 2007, p90). Haier strictly pay attention to manufacturing skills, technical progress and product quality all the time. à ¢- Service Strength Haier sets the benchmark of from in-store services to after-sales service. It is known that uniformed personnel of Haier offering on-site service will show up in less than 24 hours after a customer require services, with all necessary tools including a pair of socks not to dirty the ground of customers (Hexter et al, 2007, p137). It is Haiers intimate service that contribute to its success, which is also one of its core competitiveness. Haier has always adhere to the creed of users first and believes that brand is created, promoted, maintained and developed by high-quality service. à ¢- Channel Strength Haier was acknowledged to have the best and the most strict distribution system and sales force (Williamson, 2004, p47). Haier adopt personalized marketing according to the characteristics of different consumers. According to different channels, Haier Europe work out targeted policies and provide different support. However, Haier also has been fully aware of its weakness from early days, which can be analyzed with the Porters Five. à ¢- Competitive rivalry amongst existing firms Porter(1980) listed the the slow growth of or declining demand will create further intensification of competitiveness. It is true that the weedy recession and economic hardships the financial crisis swept inevitably overshadow European consumers attitudes, as well as their ability and willingness to consume. While the original competition in European home appliance industry has already made the rivalry intense. It can not be denied that the high-end market in Europe are still occupied by those real international brands such as Whirlpool, Panasonic etc., although Haier has always targeted at the high-end market, factly it still lack the appeal, the influence and the persuasion at local. The competition Haier face is unprecedented fierce and volatile. à ¢- The barriers to new entrants As counterparts learns more through technology, they are able to reduce costs, make better products, get more flexibility or expand their product range to suit different kinds of customers. So over time competition within the industry is likely to increase, as more entries are attracted to rush. They may try to outmanoeuvre the existing ones by cutting down prices or offering value-added features or quality or service, thus it also probably lower the overall level of profitability in the existing industry (Asch and Wolfe, 2001, p44). à ¢- The bargaining power of buyers According to Campbell(2002), the bargaining power of buyers will be accordingly more considerable if fewer they are. Now with many Europeanss consumer confidence declining, they have been more willing to buy cost-effective products but willingness to pay extra cost for a brand greatly reduced, which weakened the market competitiveness of Haier as a brand. Moreover, even though Haier Europes products are manufactured and sold in local market, most of their design work is still done in China, which may also affect the Europeans perceptions of Haiers products to a certain extent (Temporal, 2006, p89). à ¢- The bargaining power of suppliers Suppliers of Haier are those who provide inputs such as capital, material, special manpower, services and so on. Now Haier still remain highly dependent on foreign key components and technologies, such as high-performance electronic-motors, compressors, controllers and so on (Bell, 2008, p171). Lacking its own core technology, Haier is forced to rely on those suppliers offering technology and result in its bad situation. à ¢- The threat from substitute products or services Haier is a comprehensive home appliance manufacture making a wide range of products, and energy need to be put in each category, whether it is small or huge. So compared with those who specializes in just one aspect, Haiers specialization would be unavoidably challenged. What is equally important, Crum and Goldberg(1998) suggest that the threats to a focal company may derive from not only the firms giving customers equivalent alternatives, but also those applying new technology, new materials or even new methods of running a business. Despite of increasing R ¼Ã¢â‚¬  D efforts, Haiers lack of technological patent in developed markets is still serious (Bell, 2008, p171). 3.2 Marketing Strategy of Haier in Europe Haiers marketing strategy in Europe, known as a pivotal part of its internationalization strategy, aims at positioning the company as a local brand there (Wankel, 2009, p325). In the procedure of its Global Brand, Haier experienced a magnificent practice, which was also forward-looking and transformative. Any industry has its fixed period, so does the household appliances industry. After full development of competition, the space to further grow decreased sharply and the market has fell fall into a state of relative saturation. What is worse, due to currently existing homogenization among household appliances enterprises, senseless rounds of price wars overwhelmed, declining the expected profits. Now one most pressing problem facing Haier is determined by its overall strategic positioningwhether to hope the future value space of home appliances industry can slowly grow and continue to dedicate energies on it, or to further extend its industry chain to create a multi-products enterprises to avoid the natural-cycle issue of the appliance industry. This is a process that need prudent decisions-making. Combining with the Ansoff Matrix, Haiers risks and corresponding actions are discussed. As can be seen from the Figure 2.2, the lowest risk option is to continue to sell the same products into the existing market, or to attempt to grow by internal development. Unsatisfactory, the household appliance industry market has been saturated and the demand of the product obsolescent or at least decline, such a strategy may not realize acceptable results for Haier Europe. Then next options to be considered are to supply a new product to the current market, or to market the present product to a new market (Faulkner and Bowman, 1995, p80). Of course, the risk to bear will also ascend to a certain extent. In general, the above three options are most common and relatively insurance for Haier Europe. Only in few exceptional contexts should the option to market an unfamiliar product to an unfamiliar market be thought over. As the business is moving into a market which it has little even no experience in, the potential risks are excessively high. Having weighing the affordable risks an d the effects of each strategy, Haier Europe draw up the following-described marketing actions: à ¢- to penetrate the marketas the core strategy, Haier make greater marketing efforts to increase the makret share of its existing products. In accordance with the sequence from low to high, brand divided into the cheap brand, the economy brand, the standard brand, the high-performance brand, the high-quality brand and the luxury one (China Marketing, 2008, p96-98). When first entering Europe, Haier has declared its goal as to occupy the high-end market, meaning that it has abandoned the cheap and the economy brand. However, compared to the luxury goods, the appliance has no obvious features and group properties, so it still belong to the general category of consumer products; and lack particularity and competitive advantages. So for Haier who position its core business in the home appliance industry, the luxury market is not its target. Therefore, Haier has taken efforts to become a dominance in the standard, high-performance and high-qualtiy market, which is profitable enough. To root even to further consolidate and develop, on the one hand, Haier Europe sold more or increased share of its products; on the other hand, i t vigorously push the internationalization of its product design forward in Europe. Besides, whenever it is up-swing of a business cycle or recession, Haier has always focused on its core product, around which it form the products cluster; and according to the consumption power of consumers and their demands about the function, the costs etc. to modify its products. Even though having developed diversified products and began to regulate its industrial chain, Haier Europes focal product is always the refrigerator. With key energy put on this item, Haier succeed to enhance the level of product quality, reduce production costs and improve technical design standards, making up its product line gap, squeezing more market share of competitors and becoming the leader in refrigerator category in European market. à ¢- to extend market, that is, Haier try to enter all of European potential markets for its present principal line and also extend present products or service that could extend present line in present Europeans market (Reed et al, 2007, p21). When Haier began to launch its seeding stage in Europe in the end 1990s, it attempted to extend its existing products like refrigerators into this new market. To enter new international markets, unlike other Chinese companies who usually use mergers and acquisitions as a way or corporate with local well-known enterprises to access the market and the technology, Haier followed the model to extend market by building factories or sales channels (Advantage, 2010, p45). Yet Haier Europe does not blindly built its factory or channels, only after its target market fully developed, then it would consider to construct the plants. Furthermore, Haier has always been seeking to penetrate into the high-end market in Europe, trying to find more potential emerging markets to obtain more source of profits or opportunities. Haiers water heater is such a successful example. Having get cumulative advantage in European low-end market, in 2009, Haier introduced a new water heater, which effectively integ rated a number of leading technique and more concerned with the fashion and technology, marking its water heater taking the offensive to enter the European high-end market. What paid off is that its Cheong enjoy series win the 2009 Germany industry IF Awards and has become the first Chinas electric water heater to receive this award among similar products (SourceJuice, 2009). Undoubtedly, this success assure Haier to get a broader developing space and broke the unfavorable situation that Chinese household appliance business can only hold European low-end market. Apart from all these, Haiers products in Europe did not copy the design of domestic ready-made ones, but are tailored in the light of the European consumers characteristics. In 2007, Haier introduced a group of TV having various types and white shell, which was specially designed for the Europeans and in line with their sense of beauty (Sina, 2007). à ¢- to develop product, new products have been a source of fascination and excitement of a corporation as the age of mass production has began (Clark, 1991, preface), and this is true to Haier, too. When promoting the harvesting phase, on the basis of gradual maturation of European market and finished establishment of its own local sales and R ¼Ã¢â‚¬  D facilities, Haier offer new differentiated products to open up new markets. Moreover, when Haier has developed to a certain accuracy and depth in the household appliance field, its inevitable choice is to use product mix as an important tool to steady itself. It is just under this circumstance that Haier produce other home appliances such as computers and mobile phones in Europe. Unfortunately, the main source of its profit still generated from refrigerators and washing machines, but the market share of its computer and cell phone was poor for a long time. Their meager profits seriously impair Haiers competitiveness as a brand. Soon after then, Haier has turned to products improvement, products innovation and costs reduction to rise their competitiveness. à ¢- to diversify, which is contented to stabilize Haiers earnings and diversified its development. Haier has been conscious that the profit todays household appliance industry itself can get is so little that it is not sufficient to support Haier to earn extra benefits of marketing and service. So since the 1990s, Haier started to formulate a systematic and multi-dimensional industrial portfolio, which aims to expanding its business portfolio and avoiding the single cycle of appliance industry through reasonable combination of industry. Now Haier is mainly engaged in home appliances, concurrently involves a wide range of other industry like the information, the bio-pharmaceutical, the finance, the real estate and so on. In short, the trinity of local design, local production and local sales is the ultimate goal of Haiers internationalization strategy. In Europe, its emphasis lay in promoting differentiated high-end products of Haier and establishing its image as a local brand, then promoting the selling of its full line of products. 3.3 Marketing Mix of Haier in Europe Haiers marketing mix is known as the Haier Model, a model that committed to building standard international branding, which is characterized by unified and standard elements in all the marketing mix elements, in addition to all the necessary tactical adjustments (Kee, 2009, 357). To sum up, its marketing mix is distinctive. à ¢- Product Ingredientsalways being the most significant element in Haier Europes development. Haiers development objective is to create Chinas world-famous brand. In its Global Building phase, Haier has always concentrated on high-end technology, attempting to open up the European market with its high-tech products. Haiers refrigerators, washing machines, air conditioners and other products are all the forerunners to adopt the most advanced technology, having created one after another number one and uniqueness. With its high-tech products being introduced continuously, Haier does not only bring about new concept of fashion and consumption, but also lead a new trend of market consumption. What is more, the products philosophy that Haier always pursue is the goal to innovative is to create valuable orders. So Haier Europe has always firmly grasped product innovationthe lifeline of enterprise development and established a market-oriented product innovation, that is a Ring Product Development Mechanism, requesting product

The doha development

The doha development Doha development round The Doha development round is also called the Doha development agenda. It commenced in November 2002 as the trade negotiation round of (WTO) world trade organization. Its main objectives are to increase trade globally by lowering the trade barriers around the world. It began with the ministerial meeting in Qatar in 2001 then subsequent meetings took place in- Mexico (2003) Honkong (2005) Related meetings took place in Geneva, Switzerland (2004, 2006, 2008) Paris, France (2005) Potsdam, Germany (2007) The recent negotiation broke down on July 2008 which held as a failure to reach compromise on agricultural import rules. Negotiations Trade negotiation committee has overseen the talks of Doha negotiations, whose chairman is currently Pascal Lamys director general. The negotiations held in existing bodies of WTO and in five working groups. Topics of negotiations are market access, development and maintenance issues, to rules and regulations, trade expansions and other issues. Before Doha Before Doha negotiations there were WTO ministerial conferences. First WTO conference held in Singapore in 1996 for 4 major issues-government procurement, custom issues, investments in trade, competition and trade. These issues became known as Singapore issues. In spite of conferences no conclusion was reached, and then developed nations argued that other new trade negotiations mist include tat issues. In 1999 it was intended to start the millennium round but due to several different events it was never started. And it was decided by working groups that it will not be started until the first ministerial meeting in Doha, Qatar in 2001. Inbuilt agenda of 2000 on agriculture and trade in services merged with the Doha negotiations. Doha 2001 The Doha development agenda, DDA started in November 2001,to negotiate on agricultural issues, trade in services, also gats and trips negotiations. The main objective of this round was to make the trade regulations fairer for all the countries but according to various critics system of trade rules adopted in Doha round was bad for developing countries and against their domestic trade policies. Cancun, 2003 This meeting was collapsed after four days because of differences in Singapore issues; also few countries did not show flexibility in their operations, rather than trade negotiations they only replaced their demands and wide differences between the trade negotiations of developing and developed countries. Geneva, 2004 The main focus of this negotiation was on market access and reduction of agricultural export subsidies. Comprise was made on negotiation of Singapore issues, developing countries played a great role in the negotiation of trade facilitation. Paris, 2005 In was held on may of 2005 with the intentions to get the tangible progress before December of 2005.this conference was Hanging around issues like- cutting of subsides to farmers in France, issues relating to chicken, beef and rice and other technical issues. Geneva, 2006 This was held in June 2006 but it failed to reach on conclusion about import rules and taxes, reducing farming subsidies. Geneva, 2008 It was started on July 21, 2008 at the WTOS headquarters but failed to compromise on SSM, special safeguard issues. Differential treatment was provided to the developing countries in the form of import volume expansions. Negotiations on these issues continued in June 2009 since the last conference.50% were the odds of success said by Pascal Lamy. This negotiation expected to last for 4 days but instead of lasting 9 days it did not reach to conclusion. There were also disagreements onn various issues like protection to Indian and Chinese farmers and African imports to te European union. Why the Doha round matters Over a billion of people live under poverty. The IMF and World Bank estimated that 7% growth rate is needed to achieve the goal of halving the poverty by 2015.trade liberalization is an important part of development. Its main purpose is to provide the trade opportunities to countries and to provide more jobs and also to allow poor people to improve their lives. This can be achieved through more exports. More exports high economic growth-more stimuli to domestic reformsfaster poverty reduction. Trade liberalization is not only the answer no doubt investments in infrastructure, health issues or education is also requires. Therefore Doha round engaged in strengthening the institutions and improving the education and health services in developing countries. Deadlock of Doha As stated earlier DDA was started 2001 and expected to achieve the goals by 2005.after 7 turbulent years later after many ministerial meetings-after various mini-ministerial conferences -still we do not have an agreement. The collapsed of negotiations occur because of rejection by US on the demand made by china and India about the usage of safeguard measures is called deadlock of Doha The issues raised in Doha round by developing countries were the corner stone of necessary agriculture negotiations in the Doha agenda. The negotiating mandate include 2 key issues- Reducing trade distorting subsidies Food security and trade development Besides the tariff reduction issues, goals were met with much resistance regarding the minimization of distortions in agriculture market. Despite this compromise by the US developing countries still willing that US should also compromise on non-agriculture products tariff and non-tariff barriers. Important issues Agriculture It has become the most controversial issue of Doha round.2001 Doha round ended with an agreement to substantial improvements in the agriculture market-reductions of export subsides and reductions in the trade distorting support. Special products must be exempt from cuts Limit the number of import sensitive products Food security and livelihood considerations Access to patented medicines The main issue of Doha was trade related aspects of intellectual property rights (TRIPS) The issue revolves around- Public health issues in developing countries Balance of interest between pharmacy companies Compulsory licenses for the export of pharmacy products to least developed and other member countries Special and differential treatment The one of the main issue as to strengthen and to make more precise, effective the special and deferential treatment (S D).developed and developing countries gave the separate deadlines for SD provisions. Also developing countries argued that developed countries were negotiating in good faith on the other hand they argued that developing countries were unreasonable in making the proposals. Implementation issues Developing countries had the limited capacity or inadequate technical assistance that is why they argued that they have had implementation problems with the agreements reached in the earlier of Uruguay round. They also claimed that apparel in country markets and large access for textiles did not benefit them what thy expected. Some of thee implementation issues resolved by WTO members and they directed two path approach for other remaining issues. Reasons for Doha failure Developing countries did not reciprocate on trade concessions For the collapse of negotiations, technically the US was blamed for this but US felt that developing nations had not open the markets in the way they were asked to open and so there were no point in negotiating the talks. Media attention lacking These meetings lacked media attention. You would hardly find any information about going of these meetings because this information did not mention in many mainstream media, even not on prime time televisions and on news broadcast. May be the media was catching the conflicts in Lebanon at and not the proceedings of WTO meeting. Some argue that democracies are expected to be accountable by an informed citizenry so it hardly matters whether media people cover this or not. Failure since Doha started in 2001 This collapsed of negotiation were not of sudden on it were from the beginning only. Developed nations demand developing nations for using unfair ways and poor countries in turn blaming rich countries for this failure. Negotiations and meetings aimed at a world that no longer exists It was argued that neither the collapsed and nor he recriminations were taken as too seriously. The Doha round continuously failed in spite of pace o growth in he world economy. Negotiations- Focused on issues that no longer exists Required efforts for taking actions against developing nations unwillingness to undertake One of the causes is that working groups focusing on same decisions to resolved the almost all issues. Therefore it was said that Success requires a different rules and players for different games. Impasses over the agriculture result in as much an excuse as a factor of breakdown. Is collapse of Doha a bad thing? Its collapse may be a good thing, if it is taken that the Doha development round focused on an issues misaligned with real world. The new WTO members brought during the Uruguay round have different perceptions about economic interests and trade offs with that of older members, board of the old GATT system. MFN clauses can one of the problems. Its main motive was to protect the smaller nation members like New Zealand and Luxemburg from larger nations like Japan and US. Despite of MFN, like the old trading systems new emerging systems for trade preferences also looks uncomfortable. Economic impact of Doha round In 2001 world income increased from $40 to $60 billion It means that less than 0.2% rise in global GDP. Liberalizing trade lead to global gains of $90 to $120 billion per year. Real lessons from Doha failure It was arguing that Doha development agenda was ill-conceived from the beginning only. Its main objective was to promote economic welfare through trade-offs.but this objective was more or less based on fantasies. Therefore objects be clearly defined after considering the various factors. Set realistic priorities American leaders must persuade bilaterally along with multilaterally, if they want to use trade rules and policies for strategic purposes. The trade initiatives should not be focusing on only third development nations but also on the global economy and world trading system. The Doha development agenda objectives reflected that developing nations are becoming most important international trade players and that is why they deserve a great voice while negotiating in the meetings. Leaving aside whether equality and rights effects economic regulations and policy making, global roles of developing nations has been over stated. Doha round should give more grant to developing nations a greater roles in negotiations. Ways to collude DDA OECD members will move forward They can move forward in number of areas- Services Manufacturing sectors Product standards recognitions Pricing of products And range of other issues On manufacturing tariffs there should be zero-for-zero plurilateral agreement. Worlds governments need to develop an multilateral trade system for the preservation of benefits from trade development and growth. Anti-democratic ways must be prune away contained in WTO rules for domestic policy making. Rules must be designed for a single homogenized market in spite of setting terms for separate nations with different priorities. The WTO members must be scaled back so that multilaterally treaties for public interest can serve as a floor of conduct of trade. Some other principles Participation Sustainable development High priorities should be given to subjects not negotiated Nothing can be agreed until everything is agreed Conclusion We can say that because of this negotiating process, the geopolitical map is becoming more complex There were increase in power disputes between national governments and negotiation procedures have become explicit with the role of international networks It is also clearly indicated that free trade policies most of the time favored the big corporations and developing nations do not want to follow these policies. However the IMFS and the WTO are in setback but they still influence on economic thinking. Now there is an undermining of global trade liberalization which act as an engine for development in earlier years. Rethinking the multilateral trade system means giving more priority to local methods of production and to the sustainability of life and planet. References www.wto.org www.google.com www.dfat.gov.com www.reuters.com www.businessstandard.com www.news.smh.com www.atimes.com www.forbes.com

Comparing Do Not Go Gentle into That Good Night and After a Time Essays

Comparing Do Not Go Gentle into That Good Night and After a Time Dylan Thomas' "Do Not Go Gentle into That Good Night" and Catherine Davis' "After a Time" demand comparison: Davis' poem was written in deliberate response to Thomas'. Davis assumes the reader's familiarity with "Do Not Go Gentle," which she uses to articulate her contrasting ideas. "After a Time," although it is a literary work in its own right, might even be thought of as serious parody--perhaps the greatest compliment one writer can pay another. "Do Not Go Gentle in That Good Night" was written by a young man of thirty-eight who addresses it to his old and ailing father. It is interesting to note that the author himself had very little of his own self-destructive life left as he was composing this piece. Perhaps that is why he seems to have more insight into the subject of death than most people of his age. He advocates raging and fighting against it, not giving in and accepting it. "After a Time" was written by a woman of about the same age and is addressed to no one in particular. Davis has a different philosophy about death. She "answers" Thomas's poem and presents her differing views using the same poetic form--a villanelle. Evidently, she felt it necessary to present a contrasting point of view eight years after Thomas's death. While "Do Not Go Gentle" protests and rages against death, Davis's poem suggests a quiet resignation and acquiescence. She seems to feel that raging against death is useless and profitless. She argues that we will eventually become tame, anyway, after the raging is done. At the risk of sounding sexist, I think it interesting that the man rages and the woman submits, as if the traditi... ...much sensory suggestiveness. She gives us "things lot,' a "reassuring ruse," and "all losses are the same." Her most powerful image--"And we go striped at last the way we came"==makes its point with none of the excitement of Thomas's rage. And yet, I prefer the quiet intelligence of Davis to the high energy of Thomas. "And we go stripped at last the way we came" can give strange comfort and solace to those of us who always envied those in high places. Death is a great leveler. People are not all created equal at birth, not by a long shot. But we will bloody well all be equal when we make our final exit. Kings, pope, and heads of state will go just as "stripped" as the rest of us. They won't get to take anything with them. All wealth, power, and trappings will b left behind. We will all finally and ultimately be equal. So why rage? It won't do us any good.

Dehydration Effect On Human Tissue :: essays research papers

The human body consists of massive amounts of different tissues and oranges, all doing different things. It’s inevitable that these tissues need a large amount of energy to maintain health and to stay productive. When the body encounters a famine, it reacts to the lack of food by many different starvation endorse tactics. When the body enters into a lack of water, there is very little it can do but stop the production of urine and sweat.   Ã‚  Ã‚  Ã‚  Ã‚  The human body consists a mass of eighty percent water plus or minus five percent. Water is in many forms of nature. There are three forms of water as the forms of water, ice and heated vapor in the air. Water also known as H2 O acts as a major component in plasma, liver function, and the aid of the lymphatic system of the human body.   Ã‚  Ã‚  Ã‚  Ã‚  When the body does not eat, many things go into affect to help you stay alive during a famine. They are: your hormones; blood sugar decreases to make you tired while conserving energy and your metabolism process decreases to make your retain fat from the food you do eat. It will take about three weeks to die from starvation when not consuming food. The average person should consume around 1800 calories a day.   Ã‚  Ã‚  Ã‚  Ã‚  When the human body goes with out water the whole system will start to shutdown. Without water the liver will stop filtering blood and cause kidney’s to fail. Also cell activities will stop because the water acts as a transition stage for nutrients going in and out of the cell. After the water is gone, cells can not survive for more then three days.   Ã‚  Ã‚  Ã‚  Ã‚  The cell during a lack of water goes in to a state of â€Å"suspended animation† which is when all cell processes slow down. The mitochondria slow down and reduce the production of energy forming materials. In plant cells the chloroplast stops responding to light and the energy of the cell then slows down and goes dominant. Dehydration Effect On Human Tissue :: essays research papers The human body consists of massive amounts of different tissues and oranges, all doing different things. It’s inevitable that these tissues need a large amount of energy to maintain health and to stay productive. When the body encounters a famine, it reacts to the lack of food by many different starvation endorse tactics. When the body enters into a lack of water, there is very little it can do but stop the production of urine and sweat.   Ã‚  Ã‚  Ã‚  Ã‚  The human body consists a mass of eighty percent water plus or minus five percent. Water is in many forms of nature. There are three forms of water as the forms of water, ice and heated vapor in the air. Water also known as H2 O acts as a major component in plasma, liver function, and the aid of the lymphatic system of the human body.   Ã‚  Ã‚  Ã‚  Ã‚  When the body does not eat, many things go into affect to help you stay alive during a famine. They are: your hormones; blood sugar decreases to make you tired while conserving energy and your metabolism process decreases to make your retain fat from the food you do eat. It will take about three weeks to die from starvation when not consuming food. The average person should consume around 1800 calories a day.   Ã‚  Ã‚  Ã‚  Ã‚  When the human body goes with out water the whole system will start to shutdown. Without water the liver will stop filtering blood and cause kidney’s to fail. Also cell activities will stop because the water acts as a transition stage for nutrients going in and out of the cell. After the water is gone, cells can not survive for more then three days.   Ã‚  Ã‚  Ã‚  Ã‚  The cell during a lack of water goes in to a state of â€Å"suspended animation† which is when all cell processes slow down. The mitochondria slow down and reduce the production of energy forming materials. In plant cells the chloroplast stops responding to light and the energy of the cell then slows down and goes dominant.

George Washington Biography Essay

George Washington (1732 – 1799), the First President of the United States, is a prominent individual of the American history. He was commander in chief of the victorious Continental army of the American Revolution and won many important battles that helped the Americans defeat the British. During his presidential terms, he set many important precedents for the following Presidents, such as having Presidential Cabinet Members. He was nicknamed for his accomplishments as the â€Å"Father of His Country†. George Washington was born on Feb. 22, 1732 in Westmoreland County, Virginia on an estate along the Potomac River. He was the oldest son of Augustine Washington and his second wife, Mary Ball Washington. When Washington was eleven, his father died and left only himself, his mother and his five other brothers and sisters. After the his father’s death, Washington could not go to school because he needed to help at the family farm to acquire enough money for his family to live. In his free time he practiced land surveying for fun with his father’s tools. Later, Washington started his occupation as a surveyor. When Washington turned 16, he surveyed lands of the Shenandoah for Thomas, Lord Fairfax. After his half-brother, Lawrence, had died, Washington inherited the farm and large amount of land at Mount Vernon, Virginia. Also, Lawrence was adjutant of the colony so Washington took over this responsibility. As district adjutant, he was referred to as Major Washington and was had trained the militia in the quarter he was assigned to. He first gained public awareness by being adjutant of Virginia and was sent off to warn the French to stop additional intrusion on the land of the northern colonies. He was promoted to lieutenant colonel in 1754 to carry out this task and he departed to the North. Washington found out that the French already had a set up a fort and had a large number of soldiers camped, so he quickly built Fort Necessity. However, the French surrounded and attacked Fort Necessity. The French captured Washington in this attack. Luckily, Washington was released based on the earlier agreements of the British and French. These first several battles fought were the beginnings of the French and Indian War. The next  year, Washington volunteered to be the aide of General Edward Braddock because he was discouraged and angered by the defeat. At that time, Washington tried to convince Braddock to use the style of fighting of the Native Americans, but Braddock disagreed and used the regular fighting technique. Braddock was mortally wounded in this battle and Washington was nearly injured because of four bullets that ripped his coat and two horses that were shot from under him. After the French and Indian War, Washington was 26 years old and fell in love with Martha Dandridge Custis. She was a wealthy widow with her two children, Martha â€Å"Patsy† and John Parke. They married and moved to Mount Vernon where Lawrence once lived. Washington was very successful in farming there. While they lived in Mount Vernon, Washington was a member of the Virginia House of Burgesses from 1759 to 1774 and he strongly against the British Stamp Act and the Townsend Act which set taxes on many products. Washington like many others did not buy these taxed products and boycotted them. In the middle of 1774, Washington thought that the many British laws were striving to stop self-government within the colonies and were attempting to have tyrannical rule over the colonies as the King had over England. Washington was one of the few that proposed of a continental congress to be held to govern the colonies. He was elected to be a delegate of Virginia for the First Continental Congress. The Congress created a new government devoted to overthrow unfair rule of Britain. The Second Continental Congress joined together on May 10, 1775, after the fighting of Lexington and Concord had took place. Surrounded by almost 14,000 of Massachusetts’s soldiers, the British army was trapped in Boston. The British government announced that Massachusetts had committed treason after this rebellion, and were trying to take over MA. Washington appeared at the Second Congress in full uniform conveying the message that he was in support of Massachusetts. Congress created the Continental Army for this reason to fight the British. Washington was unanimously elected as general and commander in chief of the army. As commander of the Continental Army, Washington’s actions were left to him because the Congress could not provide laws to help. Washington was given  full power to do anything with authority to improve the service. As General, Washington lost many battles such as the Battle of Long Island but Washington learned from his many experiences and he began to have many successes such as the Battle of Saratoga which was the turning point of the Revolutionary War. The colonies in this war had a great number of help from other countries, such as France, and Washington became good friends with Marquis de Lafayette. This war was won by the help of the French and Washington’s expertise. After the war, Washington left the power of general and returned back to Mount Vernon to be with his wife. Washington became President on April 30, 1789. Washington did not have any examples to follow of previous Presidents since he was the first. One of the first precedents that Washington set was to have only two terms in office. This precedent was followed until 1940. Another was to have the Cabinet contain two leaders of different ideas to balance the Cabinet. Washington appointed John Jay as the Chief Justice because Washington felt he was most suitable. In the Whiskey Rebellion, Washington sent many soldiers to stop the farmers from revolting and the farmers instantly stopped. Washington also pardoned the farmers for their actions because the government’s strength was already shown. This event is very similar to Shay’s Rebellion, but the swift ending of the Whiskey Rebellion showed that the Constitution worked well and strong. In the Spirit of Cincinnatus, Washington left his power after being the General of the Continental Army, and after the Presidency to go back to his farm at Mount Vernon. Each morning he rode his large farm on horseback. Sometimes he rode fifteen miles north of Mount Vernon to watch the building of a new city. The city would be the capital of the United States, named after him, as Washington D.C. Washington died at Mount Vernon of a throat infection in December 14, 1799, after he made his last tour of his property on horseback in the winter weather. It has been said that George Washington was, â€Å"First in war, first in peace, and first in the hearts of his countrymen.†

Analysis of the BRICs economy Essay

a) Map the likely evolution of the BRICs. What indicators might companies monitor to guide their investments and actions? Answer: The BRICS are distinguished by their large, fast-growing economies and significant influence on regional and global affairs. As of 2013, the five BRICS countries represent almost 3 billion people, with a combined nominal GDP of US$14.8 trillion, and an estimated US$4 trillion in combined foreign reserves. The BRICS countries encompass over 25% of the world’s land coverage and 30% of the increase in global output during the period. It demonstrates that the BRICS has the huge number of the human resources and land resources that attract a lot of investor come to these five countries to seek investment opportunities and market equities. As a result, the overseas company’s monitors want to gain the best profit and the less risk, they can rely on some important of the financial indicators. For example, the Cross National Income, Gross National Income for per capita, foreign exchange rate and the amount of export and import. In addition, they also need consider the human deve lopment index. For example, they need to consider the government’s policy of the overseas company and the local culture and economic. b) What are the implications of the emergence of the BRICs for careers and companies in your country? Answer: China is increasing their economic much faster and it also has a very important position in the world. China has the largest manufacturing countries in the contemporary world due to the great natural and human resources, and it attract a lot of foreign company to expanse their business. But for now, because of the BRICS country’s impact, china can easily get the resources and technology from other BRICS countries. China gradually began to change their industry pattern from manufacture to independent research and development production. With the development of the level of education in the last few years, china has a large number of professional talents to help the company to research and development of new products. The BRICS help companies to get some resource from other BRICS country easily and increase a lot of chance to get technical communication. c) How might managers interpret the potential for their product in a market that is, in absolute economic terms, large, but on a per capita basis, characterized by a majority of poor to very poor consumers? Answer: All the BRICS countries are developing countries and the investor need to face a majority of low-income consumers. These consumers do not have high consumption ability and only focus on the bottom of market consumption level. For the managers, they need to have a good idea of the real business environment and the consumer groups that they will contact. In addition, they also need to pay attention to the potential market to low-income consumers. The company need to according to the features of these groups to position their products. These groups of consumers do not have a lot of money to buy things and only buy some things that they really need and wanted. So the company have to put more attention on their product’s price performance ratio and functionality, and not like the products for the high consumption that need pay more attention on the appearance of the product. The managers also need to help companies to adjusting internal business strategies to adapt new envi ronment. The new country have the different cultural and environment, so they need to project a marketing strategy to attract these groups of consumer. Furthermore, the consumer can help their company to get partnership with some Non-profit Organizations, and it will help to improve the reputation of the company and the effect of the product. d) In the event that the BRICs fail to meet projected performance, what would be some of the implications for international business? Answer: The aim of forming the BRICS is helping the developing country to increase more communication and promote the world peace, in order to help BRICS countries to increase the growth of economies. If the BRICS fail to meet projected performance, and it is mean that the BRICS country’s performance is facing some problems. The economic environment as gross national income, purchasing power parity, human development index and per capita income will be affected. In addition, the performance will be affected by the employment rate, debt, education and GDP relative indicators. Therefore, the BRICS need a strong political institution to have the fairness, patency and preciseness for the international business. On the other hand, the BRICS countries need to make their trade more open to attract more foreign investment, and get more the capital flows. The government should also cooperate with companies, in order to get the best business environment. e) Compare and contrast the rela tive merits of GNI per capita versus the idea of purchasing power parity, human development, and green economics as indicators of economic potential in Brazil, Russia, China, and India. Answer: The GNI per capita a first step toward understanding the country’s economic strengths and it reflects the average income of a country’s citizens. The purchasing power parity is an economic theory that states residents of one country should be able to buy the goods and services at the same price as residents of any other country over time, and it is also a calculation that determines how much things would cost if parity did exist. To calculate GNI, analysts look at the total value if goods and services produced within a given time period, such as a year. However, analysts also evaluate things produced overseas that add value to the nation, looking at what residents produce regardless of where it’s located. For purchasing power parity calculations, analysts look at purchasing power by nation, recognizing that simple currency conversions don’t account for inflation and other factors, they convert to a uniform hypothetical international currency, looking at what a dollar’s worth of that currency would buy in any nation around the world. The unman development index is a summary of human development around the world and implies whether a country is developed, still developing, or underdeveloped based on factors such as life expectancy, education, literacy, gross domestic product per capita. And a green economy is one that results in improved human well-being and social equity, while significantly reducing environment risks and ecological scarcities.

The Boston Tea Party

The Boston Tea Party was a significant event in the years leading up to the American Revolution. By 1773 tensions were mounting as British America’s relationship with Mother England became increasing strained. The British Empire has secured victory in the French and Indian Wars but had run up an incredible war debt. King George III and the British Government looked to taxing goods in the American colonies as a means to replenish its treasury. It was in this the passing of the Tea Act 1773 that ignited a standoff and brought the issue of taxation without representation in Parliament to head.As a result, the colonists took action and began overt revolt to British rule in the Americas (Boston Tea Party Historical Society). This paper will explore the incidents that led up to the Boston Tea Party and its impact on subsequent events leading up to the American Revolution. The incident that has been termed the Boston Tea Party occurred on December 16, 1773, when government officials in Boston refused to return three shiploads of taxed-imposed tea to Britain. A group of colonists boarded the ships in disguise and destroyed the tea by throwing it into Boston Harbor (BTPHS).The Tea Act of 1773 essentially allowed one of Britain’s greatest commercial interests of the day, The East India Company, a monopoly over tea imports to all British colonies. Due to increased competition from the Dutch and the already high tax the Crown placed on tea, the East India Company had a surplus of tea. The solution that King George III and Parliament came up with was to force this tea on the colony (Knollenberg 93). Basically, a captive market was created for British products by the British Government. There was fear amongst the colonists that this could extend to products other than tea.The colonists’ actions and the government reaction widened an already growing chasm between Crown and colonists (Larabee 106). During the years of 1754 through 1763, the British Empire was involved in The French and Indian War, a protracted conflict with rival power France for control of settlements in America. The French allied themselves with Native American tribes to rid the colonies of the British. At the end of this conflict, Britain was successful in securing the conquest of Canada. During this period of time, the thirteen American colonies flourished and grew ncreasingly less dependent on Great Britain. With the need to re-establish control over the Colonies and recoup their war costs, Parliament passed a series of acts to which did nothing but agitate the already frustrated colonists and further strain relations between the Crown and the Colonies (Cave 2004). There were two major actions by Parliament that exacerbated the already strained relationship with the Colonies. First, the Stamp Act of 1765 met with significant colonial resistance. This act required that printed material in the colonies carry a tax stamp.These printed materials included: legal docu ments, magazines, newspapers and other types of paper frequently used throughout the colonies (Goldfield 144). Second, Parliament passed the Townshend Acts. These five Acts has the purpose to raise revenue in the colonies to pay the salaries of governors and judges so that they would be independent of colonial control, to create a more effective means of enforcing compliance with trade regulations, to punish the province of New York for failing to comply with the 1765 Quartering Act, and to establish the precedent that the British Parliament had the right to tax the colonies (Larabee 32-33).Both items created resentment and highlighted the issue of taxation without representation. The Boston Tea Party event was not a singular incident and it had very little to do with the tea itself. The tea shipment became a sticking point between the British and the colonists as it was the taxation on the tea that was objectionable. The core issue of being taxed without having fair legislative say in the government had been a recurring theme in the years leading up to 1773. When the Boston Tea Party incident took place, the more militant colonists felt they had no other options available to them.Previous complaints or entreaties to Parliament, Prime Minister Lord North, or King George III went without resolution (Alexander 126). As such they took matters into their own hands. American Patriot Samuel Adams argued at the time that the incident was not the act of a lawless mob, but rather a protest based on principle. The colonists felt their rights were eroding and were moved to action (Alexander 129). The fallout from the Boston Tea Party was severe and greatly impacted the economy of Boston. Authorities in Britain and the colonies were outraged and felt that this action could not go unpunished.A series of acts were passed by Parliament in 1774 that were collectively called the â€Å"Coercive Acts. † The Boston Port Act closed the Port of Boston as punishment until the destroyed tea was paid for in full and the king was satisfied that Boston was firmly under British control. This created animosity as it affected all of Boston, regardless of connection with the Boston Tea Party and did not allow for a defense to be given against the charges. The Massachusetts Government Act took away the colonists’ ability to select their own local officials.All members of the colonial government had to be appointed by the governor or king. This reverberated throughout the colonies as it was feared that such a thing could happen elsewhere (Ammerman 9-10). The Administration of Justice Act allowed the governor to move trials of accused royal officials to another colony or to Great Britain if he believed the official could not get a fair trial in Massachusetts. Although the act stipulated that witnesses would be paid for their travel expenses, in practice few colonists could afford to leave their work and travel to England to testify in a trial.There was also there fear that British officials could harass American colonists and escape justice. The Quartering Act applied to all of the colonies, and sought to create a more effective method of housing British troops in America. Previously, the colonies had been required to provide housing for soldiers. However, colonial legislatures had not been cooperative. Here under this act the governor was allowed to house soldiers in other buildings if suitable quarters were not provided (Ammerman 10). The Coercive Acts did not have the desired effect.The British felt that these acts would isolate radicals in the colonies and push the American colonists to concede the authority of Parliament over their own elected governments. Great Britain miscalculated how these would be taken and soon learned that harsh nature of these acts galvanized support against Parliament. Many viewed the Coercive Acts as a violation of their constitutional rights, their natural rights, and their colonial charters. They ther efore viewed the acts as a threat to the liberties of all of British America, not just Massachusetts.The acts promoted sympathy for Massachusetts and encouraged colonists from the otherwise diverse colonies to form the First Continental Congress. The Continental Congress created the Continental Association, an agreement to boycott British goods and, if that did not get the Coercive Acts reversed after a year, to stop exporting goods to Great Britain as well. The Congress then also pledged to support Massachusetts in case of attack. Which of course meant that all of the colonies would be drawn into the American Revolutionary War began at Lexington and Concord (Ammerman 15).Over time, the Boston Tea Party has become synonymous with unfair taxation and the abuse of government overstepping its boundaries. In 1773 Boston, the seeds of the American Revolution were being sewn. Through miscalculation and sheer abuse of the colonial system, Britain strengthened support for a growing movement toward independence. The Boston Tea Party then became more than a principled protest action against taxation; it became an event that demonstrated that a power cannot sustain rule with â€Å"consent of the governed. † The governed in this case, went on to fight and die for their rights. For the British government, its shortsightedness brought about its own downfall in this case.Works Cited Alexander, John K. Samuel Adams: America's Revolutionary Politician. Lanham, Maryland: Rowman ; Littlefield, 2002. Print. Ammerman, David. In the Common Cause: American Response to the Coercive Acts of 1774. New York: Norton, 1974. Print. Cave, Alfred A. The French and Indian War. Westport, Connecticut: Greenwood Press, 2004. Web. 12 February 2010. Knollenberg, Bernhard. Growth of the American Revolution, 1766–1775. New York: Free Press, 1975. Print. Labaree, Benjamin Woods. The Boston Tea Party. Originally published 1964. Boston: Northeastern University Press, 1979. Print. â€Å"W hat Was the Boston Tea Party? † Boston Tea Party Historical Society. 2008. Web. 12 February 2010. Goldfield, David R. , Dejohn-Anderson, Virginia and Abbot, Carl. The American journey: a history of the United States. Upper Saddle River, New Jersey: Prentice Hall, 2009. Print. Young, Alfred F. The Shoemaker and the Tea Party: Memory and the American Revolution. Boston: Beacon Press, 1999. Print.